Hi, I’m Verna

Hey Curl Friend, Last week, I introduced the Product Application Cheat Sheet—a step-by-step bonus I’m including with the Troubleshooting Guide. And wow… your responses rolled in fast. So many of you shared your biggest product questions, and a few of you even offered brilliant suggestions for what to include. I just want to say—thank you. I’m listening, I’m taking notes, and yes, those updates are already in the works. I also heard from many of you about one topic in particular: gray hair...

Hey Curl Friend, Last week, I mentioned that a Curl Stylist from our community responded to one of our survey questions — and what she shared might hit home for many of us. Here’s what she said: “Since I’m a Curl Stylist, I’ll share what I hear from my clients. Most don’t know what products work for their hair type. They buy whatever influencers recommend or whatever they see at the store — and most of the time, their hair doesn’t turn out well. If I could give them a cheat sheet, it’d be on...

Hey Curl Friend, Ever followed a curly routine that should have worked… but didn’t? You deep conditioned.You styled on soaking wet hair.You added a leave-in, then a gel, and maybe even air-dried overnight. And yet? Your curls still came out dry, undefined — or worse, coated and frizzy. You’re not alone. Here’s the truth: Most curly hair routines treat symptoms, not causes.They don’t explain why your curls behave the way they do — or how different factors like humidity, product layering, or...

Hey Curl Friend, Thank you so much to everyone who took the time to fill out last week’s 2-question survey. Your honesty, insights, and stories are exactly why this community is so special. I’ve been carefully reading through your answers, and I want you to know: I hear you. One of the most common themes? Learning how to sleep on curls and wake up with minimal effort, navigating gray hair care, and sorting through the confusion of products —it can feel like you’re constantly guessing what...

Hey Curl Friend, Since we're heading into those humid months, I’ve been getting questions about how to keep curls defined (and frizz at bay) when the weather has other plans. I’ve also reached out to our trusted hair scientist and product formulator to weigh in on the science behind humidity, frizz, and product performance. Their expert insight helps shape everything I’m sharing with you here—so you know it’s backed by more than just experience. Let's dive into it! Understanding Why Humidity...

Hey Curl Friend, After last week’s deep dive into cleansing and frizz, another question landed in my inbox that I knew many of us could relate to: Reader Q: "I always feel overwhelmed on wash day. There are so many products and steps out there—what’s the best routine that actually works for curly hair without being too much?" So I brought this one to our resident hair scientist, who reminded me that beautiful curls aren’t about being born with perfect ringlets—they’re the result of...

Hey Curl Friend, This week, I want to shine the spotlight on a question that came through my inbox—because if one curlfriend is wondering, chances are, others are too. 💬 Reader Question:“What is the best way and products to use for deep scalp and hair cleansing? Also, what works best for frizz?” So, I brought this to our hair scientist expert—and here’s what they shared: 🧪 Expert's Answer: A mild hydrating formulation is best when you want a deep clean without stripping your hair or scalp....

Hey Curl Friend, It’s been a minute. Okay—a long minute. The last time we connected was back in January, and since then, life’s been… a lot. Between working long hours, juggling more than I care to admit, and now preparing to move to another city (again 😅), I had to hit pause on a few things—including this newsletter. But I haven’t forgotten you. Or the beautiful community we’ve built together. If you’re still rocking your curls, navigating the ups and downs of natural hair, or just trying to...

Hey, Curl Friend! Have you ever stood in the hair care aisle, scanning bottles labeled “strengthening” or “repairing,” and wondered, What’s the real deal here? Does “repairing” always mean protein-packed? Are synthetic proteins as good as natural ones? And what about all these buzzwords—amino acids, peptides, collagen—what do they even mean for your curls? If you’ve got questions, we’ve got answers. Well, some answers. For the full scoop, you’ll have to click through 😉. What’s the Difference...

Hey there, Curl Friends! Ever wondered why some products seem to “soak in” while others sit on top of your strands? Or how that ultra-hydrating mask actually works its magic? Let’s face it—there’s a lot of science behind what makes our curls bounce, shine, or occasionally misbehave. But don’t worry; I’ve got you covered with the latest insights from our trusted hair scientist, who’s ready to break it all down. Today, we’re diving into a fascinating topic that’s equal parts science class and...