Why Your Hair Still Isn’t Doing What It’s Supposed To Do


Hey Curl Friend, Ever followed a curly routine that should have worked… but didn’t? You deep conditioned.You styled on soaking wet hair.You added a leave-in, then a gel, and maybe even air-dried overnight. And yet? Your curls still came out dry, undefined — or worse, coated and frizzy. You’re not alone. Here’s the truth: Most curly hair routines treat symptoms, not causes.They don’t explain why your curls behave the way they do — or how different factors like humidity, product layering, or...