Hi, I’m Verna

Hey Curl Friend, After last week’s deep dive into cleansing and frizz, another question landed in my inbox that I knew many of us could relate to: Reader Q: "I always feel overwhelmed on wash day. There are so many products and steps out there—what’s the best routine that actually works for curly hair without being too much?" So I brought this one to our resident hair scientist, who reminded me that beautiful curls aren’t about being born with perfect ringlets—they’re the result of...

Hey Curl Friend, This week, I want to shine the spotlight on a question that came through my inbox—because if one curlfriend is wondering, chances are, others are too. 💬 Reader Question:“What is the best way and products to use for deep scalp and hair cleansing? Also, what works best for frizz?” So, I brought this to our hair scientist expert—and here’s what they shared: 🧪 Expert's Answer: A mild hydrating formulation is best when you want a deep clean without stripping your hair or scalp....

Hey Curl Friend, It’s been a minute. Okay—a long minute. The last time we connected was back in January, and since then, life’s been… a lot. Between working long hours, juggling more than I care to admit, and now preparing to move to another city (again 😅), I had to hit pause on a few things—including this newsletter. But I haven’t forgotten you. Or the beautiful community we’ve built together. If you’re still rocking your curls, navigating the ups and downs of natural hair, or just trying to...

Hey, Curl Friend! Have you ever stood in the hair care aisle, scanning bottles labeled “strengthening” or “repairing,” and wondered, What’s the real deal here? Does “repairing” always mean protein-packed? Are synthetic proteins as good as natural ones? And what about all these buzzwords—amino acids, peptides, collagen—what do they even mean for your curls? If you’ve got questions, we’ve got answers. Well, some answers. For the full scoop, you’ll have to click through 😉. What’s the Difference...

Hey there, Curl Friends! Ever wondered why some products seem to “soak in” while others sit on top of your strands? Or how that ultra-hydrating mask actually works its magic? Let’s face it—there’s a lot of science behind what makes our curls bounce, shine, or occasionally misbehave. But don’t worry; I’ve got you covered with the latest insights from our trusted hair scientist, who’s ready to break it all down. Today, we’re diving into a fascinating topic that’s equal parts science class and...

Hey Curl Friends! Where are my fabulous folks noticing a few (or a few more!) grays popping up? Or maybe you’re not there yet, but you know someone who’s looking for ways to embrace the shift and keep those strands strong, shiny, and oh-so-gorgeous. Whoever you are, this one’s for you! Aging hair is a journey, full of changes that are natural, beautiful, and sometimes a bit of a mystery. Just like everything else, our hair evolves with us—bringing new textures, some surprising silvers, and...

Welcome Back to Our Monthly Q&A! We’re thrilled to bring you this month’s Q&A with our wonderful hair scientist! Now, if you’re thinking, “Wait a minute, did I miss last month’s session?”—don’t worry, you didn’t. We took a short break in September, but we’re back and ready to tackle all your hair care questions with fresh energy. So, let’s dive in and get to the heart of those curly-haired questions you've been waiting to get answered! Question #2 "I have read that sodium chloride in hair...

Curly Hair Digest August 28th Q&A: August Edition ↓ Welcome back to our enlightening Q&A session with our beloved hair scientist! Whether you're intrigued by the science behind your favorite hair products or looking for personalized tips to perfect your curly hair routine, our seasoned expert is here, armed with a deep knowledge of chemistry and a genuine love for all things curls. So, let’s get into your questions—each one more interesting than the last! Question #1 "Of all the carrier,...

Hi Curl Friends, Welcome to another edition of The Curly Hair Digest! This week, we’re diving into a topic that’s buzzing across social media and among our curly hair community: Can you really tell if a hair product will work for you just by looking at the ingredient list? It’s a question that sparks debate and curiosity, and today, we’re bringing some expert insights to the table. Ingredient Lists: The First Step in Informed Shopping We’ve all seen it: curly hair influencers singling out...

Hi Curl Friends! Welcome to Part 2 of our insightful Q&A series with our hair scientist. In our last edition, we began tackling your burning questions about curly hair care. Due to the detailed nature of the discussions, we've continued the conversation in this newsletter to ensure every query receives the attention it deserves. Here’s what our hair scientist has to say in response to more of your questions! Question #3 Are sulfates in shampoos really bad for all textured hair? Are silicones...