Hi, I’m Verna

Hey, Curl Friend! Have you ever stood in the hair care aisle, scanning bottles labeled “strengthening” or “repairing,” and wondered, What’s the real deal here? Does “repairing” always mean protein-packed? Are synthetic proteins as good as natural ones? And what about all these buzzwords—amino acids, peptides, collagen—what do they even mean for your curls? If you’ve got questions, we’ve got answers. Well, some answers. For the full scoop, you’ll have to click through 😉. What’s the Difference...

Hey there, Curl Friends! Ever wondered why some products seem to “soak in” while others sit on top of your strands? Or how that ultra-hydrating mask actually works its magic? Let’s face it—there’s a lot of science behind what makes our curls bounce, shine, or occasionally misbehave. But don’t worry; I’ve got you covered with the latest insights from our trusted hair scientist, who’s ready to break it all down. Today, we’re diving into a fascinating topic that’s equal parts science class and...

Hey Curl Friends! Where are my fabulous folks noticing a few (or a few more!) grays popping up? Or maybe you’re not there yet, but you know someone who’s looking for ways to embrace the shift and keep those strands strong, shiny, and oh-so-gorgeous. Whoever you are, this one’s for you! Aging hair is a journey, full of changes that are natural, beautiful, and sometimes a bit of a mystery. Just like everything else, our hair evolves with us—bringing new textures, some surprising silvers, and...

Welcome Back to Our Monthly Q&A! We’re thrilled to bring you this month’s Q&A with our wonderful hair scientist! Now, if you’re thinking, “Wait a minute, did I miss last month’s session?”—don’t worry, you didn’t. We took a short break in September, but we’re back and ready to tackle all your hair care questions with fresh energy. So, let’s dive in and get to the heart of those curly-haired questions you've been waiting to get answered! Question #2 "I have read that sodium chloride in hair...

Curly Hair Digest August 28th Q&A: August Edition ↓ Welcome back to our enlightening Q&A session with our beloved hair scientist! Whether you're intrigued by the science behind your favorite hair products or looking for personalized tips to perfect your curly hair routine, our seasoned expert is here, armed with a deep knowledge of chemistry and a genuine love for all things curls. So, let’s get into your questions—each one more interesting than the last! Question #1 "Of all the carrier,...

Hi Curl Friends, Welcome to another edition of The Curly Hair Digest! This week, we’re diving into a topic that’s buzzing across social media and among our curly hair community: Can you really tell if a hair product will work for you just by looking at the ingredient list? It’s a question that sparks debate and curiosity, and today, we’re bringing some expert insights to the table. Ingredient Lists: The First Step in Informed Shopping We’ve all seen it: curly hair influencers singling out...

Hi Curl Friends! Welcome to Part 2 of our insightful Q&A series with our hair scientist. In our last edition, we began tackling your burning questions about curly hair care. Due to the detailed nature of the discussions, we've continued the conversation in this newsletter to ensure every query receives the attention it deserves. Here’s what our hair scientist has to say in response to more of your questions! Question #3 Are sulfates in shampoos really bad for all textured hair? Are silicones...

Hello Curl Friends! Thank you to everyone who reached out with your questions following our announcement of the new monthly Q&A with our hair scientist. Your enthusiastic responses have helped shape this very first session, where we dive deep into the concerns and curiosities you have about caring for your curls. This edition is all answering the queries you submitted. Our goal is to provide you with clear, expert-backed answers that help you understand and manage your curls more effectively....

Hello Curly Community! Following our "Get Ready for Summer: Managing Humidity and Hair" discussion, June brings more poolside lounges and beach escape opportunities. As we enjoy these summer delights, protecting our curls from the harsh elements that can compromise their health is very important. Here are five expert tips from our hair scientist to keep your curls thriving in the heat of summer: Top 5 Tips for Summer Hair Care Keep it CleanFrequency and Choice: Sweating and sebum production...

Hey Curl Friends! Welcome back to The Curly Hair Digest and Part 2 of our special Q&A session on low-porosity hair care! In the previous edition, we covered the science behind low-porosity hair, effective hydration techniques, and best practices for protecting hair from environmental stresses. In this installment, we’ll tackle common myths about moisturizing low-porosity hair and provide personalized care tips to help you achieve your best hair yet. Our go-to hair scientist is here again to...